Publisher

SAN DIEGO BUSINESS JOURNAL – San Diego, CA

2023 – Present

Lead transformation and growth of premier business publication, overseeing all revenue operations, editorial direction, brand strategy, and integrated media initiatives. Direct cross-functional team across print, digital, events, and partnerships to drive audience growth, monetize new verticals, and deepen market relevance. Serve as key liaison to corporate sponsors, business organizations, and institutional partners, expanding Journal’s reach and influence across Southern California.

• Increased advertising revenue by 20% through repositioning of ad inventory, audience packaging & sponsorship offerings.
• Forged high-impact partnerships with 17 business and professional organizations—including Deloitte, JP Morgan, Sempra Energy, Bar Association, Chambers of Commerce, and Realtors Associations— to co-develop corporate branding programs, secure long-term sponsorships, and anchor publication within key industry networks.
• Opened new advertising and editorial verticals in Defense (General Atomics) and Transportation (Alaska Airlines), unlocking untapped revenue categories.
• Grew print circulation by 50% and social media following by 35% within one year—despite industry-wide declines—through targeted content curation and data-informed engagement tactics.
• Elevated publication’s thought leadership profile by launching Community of Business podcast, hosting 15 annual executive-recognition events (CEOs, CFOs, Veterans, Business Woman of the Year, Best Places to Work), and creating a sold-out AI Symposium in partnership with Boston Consulting Group.
• Retooled all digital assets, including website and newsletter, improving user experience and performance tracking.

Director

FULLY CHARGED LIVE USA – San Diego, CA

2022 – 2023

Directed U.S. expansion of UK-based clean energy media and events company. Directed all aspects of business development, brand positioning, sponsorship strategy, and large-scale event execution, with focus on building international partnerships, generating media visibility, and establishing a strong presence in U.S. sustainability and mobility markets.

• Produced first Fully Charged Live event in U.S., attracting over 10,000 attendees—double initial projections.
• Secured multi-national sponsorships from leading automotive and energy companies including Tata Motors, BYD, Rivian, Ford, Lucid, Fisker, ChargePoint, Electrify America, and EVgo.
• Generated media coverage across national & local broadcast outlets; served as on-air spokesperson and brand representative.
• Delivered seamless, high-impact event experience by managing all operational logistics—budgeting, vendor relations, programming, and on-site execution—on time and under budget.
• Led branding and marketing strategy in collaboration with agencies and internal teams, ensuring alignment with global brand standards and local market relevance.

Director

SAN DIEGO INTERNATIONAL AUTO SHOW – San Diego, CA
2007 – 2020

Fourteen years of demonstrated excellence providing strategic oversight of annual San Diego International Auto Show for the New Car Dealer Association of San Diego County.

• Grew attendance over 12% year-over-year and event footprint to five-day event, identified new funding streams, and cultivated and maintained strategic partnership and event sponsors.
• Creative Director, directed and collaboratively developed brand for show, event messaging, signage and related media and advertising strategies with advertising agencies and other vendors.
• Managed, cultivated, and grew critical relationships with C-Suite Executives with 40 domestic and international car manufacturers, advertising agencies, and corporate partners to execute program.
• Leveraged over $3.3M in earned media in broadcast, radio, social media, and print, leveraged relationships with broadcast, print and radio entities, and acted as Event Media Spokesperson.
• Implemented aggressive social media campaign on Instagram, Facebook, Twitter, and YouTube with over 100% year-to-year growth in visibility.

• Cultivated and successfully grew strategic partnership and event sponsorships with SDG&E, Geico, Wawanesa, City of San Diego, and over 40 Domestic and Foreign Auto manufactures.
• Successfully identified, created, and grew new unique and non-traditional revenue streams over 20%.
• Managed and grew new unique sponsorship opportunities including Military Appreciation Day, First Responder Appreciation Day, Family Day, and Celebrating Hispanic Heritage Day.
• Delivered complete event management services from concept to completion including sponsorship including event security, permitting, and interfaces with all local civic authorities.
• Managed event personnel up to 200, delegated key assignments, managed performances, and provided regular and phased reporting to the New Car Dealers Association Board of Directors. 

 

Chairman & CEO

JUST MY TICKET – San Diego, CA
2010 – 2020

• Conceived and directed boutique marketing agency specializing in entertainment venue outreach program communicating weekly special events, music events and appearances, theatrical events, festivals and cultural events in San Diego County and Phoenix.
• Grew membership to over 30K members requesting weekly e-newsletter “Fun Things to Do.”
• Managed relationships, ensured timely integrated stakeholder’s communications, and performed weekly event due diligence.

 

West Coast President & Publisher

MODERN LUXURY MAGAZINES – Los Angeles, CA
2006 - 2007

• Short-term assignment originally tasked to participate in a complete brand and product redesign for underperforming San Francisco magazine franchise.
• Engaged in complete magazine redesign and rebranding, and optimization of comprehensive change program in operations, culture, policies, priorities and published product.
• Provided executive oversight of Modern Luxury Publications in Los Angeles, Orange County and San Diego.

 

Publisher & Advertising Director

SAN DIEGO MAGAZINE – San Diego, CA
2002 – 2006

• Provided leadership and guidance over daily operations and advertising direction for San Diego Magazine.
• Directed staff of 30 including three direct reports, managed performances, mentored team members and grew engagement through strategic use of incentives.
• Deployed high-density outreach, survey and audit MAGAZINE of audience feature and content tastes and deployed comprehensive change initiatives tasked to grow outreach, subscription base, newsstand sales, and readership.
• Deployed redesign and relaunch of brand and grew readership and increased value and circulation.
• Conceived a range of customer-centric value propositions for advertisers growing revenue over 300% during tenure.
• Directed the launch of SDMagazine.com

 

Associate Publisher & Advertising Director

NORTH COUNTY TIMES – Oceanside, CA
1992 – 2002

• Ten years of excellence supporting the Publisher and providing leadership over advertising operations for regional newspaper.
• Initially hired as Advertising Director during a period of decline in readership, circulation and revenue.
• Provided organization management following merger with the Blade Citizen and Times Advocate emerging as the sole daily newspaper published for North San Diego County.
• Grew revenue from $3M monthly losses to $3M in monthly profits through improved synergy, increased team engagement, and advertising value.
• Published two weekly military newspapers in the region; The Scout (serving USMC’s Camp Pendleton), and

The Compass (US Navy serving installations throughout San Diego County).

• Founded North County Economic Development Council to create cohesive economic development agency

for North County.

• Directed the launch of North County Times on-line platform including classified and print ads.

 

Associate Publisher

COMPUTOR EDGE MAGAZINE – San Diego, CA
1982 – 1992

• Ten years of incremental growth for start-up publisher of how-to books on computers and local magazine.
• Closed national distribution agreements with Walmart, K-Mart and BookStar and multiple other national and regional outlets.
• Published titles in multiple languages.
• Grew Computor Edge Magazine circulation to 100K bi-monthly.